Hal Robson-Kanu hopes to build on a steady first season at West Brom after signing a three-year contract extension at The Hawthorns.
The Wales international moved to Albion after starring at Euro 2016, scoring a sublime goal as Chris Coleman's side beat Belgium in the quarter-finals.
Robson-Kanu found it difficult to hold down a starting role in Tony Pulis' side last season due to the form of Salomon Rondon and scored three goals in 29 Premier League appearances - just five of which were starts.
His performances when called upon were praised by Pulis and the forward has been rewarded with a deal that runs until 2020.
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"I'm delighted because it's an opportunity to build on the good work we did last season and now I'm just looking forward to the new one," said Robson-Kanu.
"It was an easy decision. I've enjoyed my time here playing under Tony Pulis. It was a strong season and I want to build on the good work and contribute to a more successful future.
"As soon as I arrived the fans took to me and that love grew over the course of the season.
"And the lads have been terrific – they are a fantastic bunch of players and you can see there is a real togetherness in the squad."