Expected to thrive as the pinnacle of Liverpool's attack next season, Roberto Firmino has opted for the classic striker's jersey number to suit the role.
The Brazilian forward, who operated up front and on both wings last term, has been No.11 since he joined from Hoffenheim in 2015.
The 25-year-old will be confident of improving on his 11 strikes in 35 Premier League games last term, but he must beware of the misfortune of those who have worn the same jersey in the Reds' recent history.
Ian Rush and Robbie Fowler made the No.9 an iconic one around Anfield, but Fernando Torres was the last player to truly shine with it, as successors Andy Carroll, Iago Aspas, Rickie Lambert and Christian Benteke did not fare too well.
While Torres ended up with 81 goals from 142 appearances in all competitions before his £50 million move to Chelsea, the next four scored a combined 25 from 151.
England international Carroll was the first to crumble in the wake of Torres' exit. In his two and a half years at Anfield following the £35m move from Newcastle United, he scored just 11 goals in 58 appearances in all competitions - six from 44 in the league.
He was sent on loan to West Ham in the 2012-13 season and then joined the Hammers on a permanent basis, but struggled with injury last season.
After an impressive spell at Celta, Aspas spent just one season at Liverpool, eventually moving to Sevilla and then returning to Celta, where he has once again been a success.
He played just 15 times for the Reds, however, with his only goal coming in the FA Cup.
Having been dropped from the club's youth system in his early days, Lambert eventually got to turn out for his local side late in his career after five excellent seasons with Southampton.
He would have just one season there, though, playing 36 games for the Reds and scoring just three.
A £32.5m signing from Aston Villa, Benteke promised a great deal but the arrival of Jurgen Klopp saw him run into trouble.
He left with 10 goals from 42 appearances and has already scored 17 in 40 for Crystal Palace.
With 23 goals from 90 games so far for Liverpool, Firmino has already proved a more effective goalscorer than Carroll, Aspas, Lambert and Benteke, but he will be hoping to put an end to a curse which has plagued Liverpool for over six years.