As transfer prices continue to rise across football, so too do the budgets behind the extravagant announcement videos which follow.
We've seen Swansea City's Spanish lessons with a twist to reveal Roque Mesa's arrival, Chelsea's shirt printing stunt to announce Antonio Rudiger, and Southampton's tongue-in-cheek effort to celebrate a new one-year deal for Stuart Taylor.
And while the Saints' theatrical video was well received, Turkish Super Lig side Besiktas have fallen flat with their attempt.
To announce the signing of Valencia forward Alvaro Negredo, who has signed a three-year deal at the club, Besiktas revealed a video in which he answered fellow summer signing Pepe's plea for him to join the club.
And it may just be the worst transfer announcement we've seen yet.
Watch for yourself before deciding.