With the matches coming thick and fast throughout Euro 2016, it can be tricky to decipher where the value but one way to ensure you're taking a bigger price is to take up an enhanced price if you're new to a bookmaker.
France are in action on the opening night with Didier Deschamps' men hosting Romania in Paris. The hosts are no bigger than 1/3 (1.33) to win their first Group A clash but Paddy Power are going 4/1 (5.0) for anyone yet to open an account.
To take advantage of this price, sign up using the links provided, back France at the usual price shown on site aynd if the odds on favourites justify their price and open their account with a victory, then Paddy Power will top up the winnings to the enhanced value after the final whistle.
England are the third match on Saturday's coupon as Roy Hodgson's men face a Russia side who they are odds on - albeit only just - to beat in Marseille at 10/11 (1.91).
The Three Lions came through qualification with a perfect record of 10 wins and although the quality of the opposition wasn't the highest, there were several impressive performances, not least against Switzerland who put in a decent showing at the World Cup in Brazil two years ago.
There is a sense of cautious optimism ahead of this campaign. A young team containing the likes of Harry Kane, Dele Alli and Marcus Rashford could lay the foundations for the next few tournaments if they can prove their credentials on the international stage in France.
Cristiano Ronaldo's absence meant the final warm up friendly with Portugal at Wembley wasn't as good of a barometer as it could have been for the home side but there we encouraging signs in all three preparation friendlies.
Nonetheless, Hodgson's men could well have too much for a Russia side who come into this tournament with several key injuries to the squad that propelled them through qualifying and the chance to back England at 6/1 (7.0) is sure to prove popular with those yet to open a Paddy Power account.
It's not just new customers that can benefit from an offer in England v Russia though, existing customers who place £20 on the match odds market will get £5 free for every goal their team scores during the 90 minutes. For example, if England win 3-1 then not only would backers profit from the initial bet but they'd be credited with £15 in free bets, too.