Spectacular events on the River Thames and at PUMA's Carnaby Street store were held to unveil three new shirts as part of Arsenal's new kit partnership
The home, away and cup kits were revealed through a spectacular 20-metre-high water projection on the River Thames viewed from the North Bank, transforming the EDF Energy London Eye into the iconic Clock End.
Each kit has a unique design drawn from the core values PUMA identified as being the essence of Arsenal. These values inspire the Future, Forever, Victorious story that underpins the PUMA and Arsenal campaign, Stronger Together.
Arsenal supporters waiting to buy the shirt outside PUMA's flagship Carnaby Street store in London were stunned to see the kit being revealed in person by Mikel Arteta, Santi Cazorla and Mathieu Flamini in the shop window, as a curtain dropped to unveil a huge Arsenal facade.
Inside the store, fans were also able to have their picture taken with the Gunners’ latest piece of silverware, the FA Cup.
PUMA chief executive Bjorn Gulden said: "This evening was a momentous occasion for PUMA, and one we have looked forward to for some time.
"Many people here have been working hard towards this moment and I'm sure Arsenal fans around the world will be excited by the kit designs, as well as the training and fanwear collections.
"It is a privilege working with Arsenal, not just because of the stature of the club but also the integrity of its people. I am absolutely sure this is the start of a long and prosperous relationship for both PUMA and Arsenal."
The blue and lime green Future cup kit will be worn by Arsenal away from home in cup competitions, including the Champions League and FA Cup.
It symbolises the desire for innovation and progression that has driven the club through its history, resulting in Arsenal becoming the first team to wear numbers on shirts and the first club to have stadium floodlights.
It also acknowledges the focus on youth development that has become synonymous with the club.
The home kit stays true to the traditional red and white Arsenal colours that first appeared in 1933. It represents Forever, inspired by the strong and loyal fan base Arsenal has built over the years, and the importance of this community to the Gunners.
From the very beginning, Arsenal supporters have been at the heart of the club, a sentiment that stands true today as Arsenal’s appeal continues to spread across every corner of the world.
Victorious is the theme of the away shirt, designed in the iconic yellow and navy blue colours worn by Arsenal during some of their most famous victories away from home, including in the 1971 and 1979 FA Cup finals and for the title-winning victory at Anfield in 1989.
Arsenal star Mikel Arteta said: "The new kits have really impressed the players, especially because of the story behind them, which is something felt by everyone at this club.
"Arsenal is special, and the creation of these kits is a wonderful way to acknowledge that. PUMA has done an excellent job with the design.
"It's a great start to this new season and we are hungry to progress and bring more silverware to Arsenal and our fans."
The home and away replica kits and a full collection of fanwear are available for fans to purchase now online at www.puma.com and in many stores worldwide, including ArsenalDirect.com.
The cup kit will launch in-store and online on August 14.