The midfielder believes anything other than a fourth World Cup triumph would be considered "defeat" as they prepare to face France in the quarter-finals on Friday
The three-time world champions are preparing for their quarter-final clash against France at the Maracana on Friday on the back of an unconvincing victory over Algeria after extra-time in the last 16.
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"The pressure is there because we have good players and a top team capable of great things," Kroos said in his pre-match press conference on Thursday.
"Expectation is running high because people want us to win the title. Anything else would be a defeat.
"France is a team on the very top. We know what is coming our way, we know that they have top players. They have performed as a team, which perhaps was not always the case before.
"It's important for us to keep the ball and win individual duels. If we perform our best then I believe we are the better team. We have to show it."
Kroos also backed under-fire team-mate Mesut Ozil and believes the Arsenal man will show his match-winning qualities in the remainder of the tournament.
Kroos added: "[Ozil] has shown in this tournament his qualities to be decisive in a match, regardless of where he plays. I think these knockout matches will show how important he is to the team."