The newly-promoted Premier League side took the lead in the game but were soundly beaten in the end in what was their first game of the new campaign
A Sam Baldock opener gave the Hammers a surge of confidence early on, but their hopes proved false when the 23-time Austrian Bundesliga champions hit the net twice in quick succession before killing the game off late on.
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The game's first event of note came in the form of a West Ham opener courtesy of Sam Baldock, who propelled himself in impressive fashion to head a Carlton Cole cross past Lindner in the Wien goal.
Cole looked set to record the Hammers' second of the match just before the 15-minute mark, the former Chelsea striker leaping for a cross in the Wien box but took a defender down in the process, resulting in a free-kick to the home side.
The blistering heat forced a short break in play 20 minutes in, and Wien utilized the quick drinks break to their advantage with Linz beating the West Ham defence to slot a low strike past Henderson and put the home side back on level terms.
The home side struck the back of the net just three minutes after their first, a wonderful Simkovic run down the left wing left the Hammers defence in awe before the ball landed at the feet of Vrsic, who fired home with ease.
West Ham found the 2-1 scoreline at the break little incentive to step up a level, and were the poorer side until the game’s final 20 minutes, where they started to come into their own.
Allardyce's men started to enjoy a strong spell of possession midway through the second half, but luck was not on their side as Wien added another onto the scoresheet against the run of play.
A strong push upfield from Wien saw Jun break free from the Hammers defence before firing a cracking strike from outside the box right into the net, leaving Jussi Jaaskelainen with no chance.
Wien's third goal gave the home side a new lease of life, cancelling out West Ham's period of domination and allowing them to kill the game off.
Despite a number of changes from Allardyce, West Ham failed to get back in the game with 10 minutes remaining, instead seeming intent on keeping the ball and not allowing their opponents to expose their defence.
West Ham return to the UK for Tuesday’s friendly clash at Boreham Wood of the Conference South.