Erik Hamren's side have come under fire from anti-bullying groups for alleged intimidating practices during training sessions at the European ChampionshipThe Sweden team competing at Euro 2012 have been heavily criticised after reports emerged that "bullying" played a big part in their warm-up exercises.
Swedish newspaper Expressen claimed the squad players were seen playing the chasing game 'pig' and as reserve goalkeeper Johan Wiland lost the game, he was forced to receive the customary punishment which was to pull down his pants and stand with his back to the rest of the players who were then aiming to hit him with fierce free kicks.
"They are poor role models. They're heroes to thousands of boys and girls around Sweden and I do not think they should signal that this is okay," said Lars Arrhenius, Secretary General of the anti-bullying organisation Friends.
However, Sweden's backroom staff played down the incident, saying the squad's training routine was normal.
"It's a game that takes place in different variations. There was nothing unusual about this," press officer Hans Hultman insisted.
Former Sweden goalkeeping great Thomas Ravelli also came to the national side's defence, saying people should not take it seriously.
"I understand that it can be seen as a type of bullying, but it really isn't," he asserted.
Hamren's side lost their opening Euro 2012 match to co-hosts Ukraine 2-1 and will face England on Friday before taking on France four days later.