By Duncan Castles
Cristiano Ronaldo's new Real Madrid contract makes him not only the best paid footballer on the planet, but also the best paid individual in the history of the sport.
|HEY BIG SPENDER
What Ronaldo could buy with one week's worth of Real Madrid wages
BOTTLES OF HAIR GEL
|3 AUDI R8 SPYDERS
|68 PAIRS OF £5000 EARRINGS
|676 PAIRS OF SUNGLASSES
The figures, which precisely double the then-unprecedented wage Ronaldo agreed upon joining Madrid in 2009, equate to a weekly basic of £338,000 at current exchange rates, underlining the scale of the forward's sporting and commercial prowess.
Ronaldo's improved salary nets at €1m (£838k) a year more than the after-tax sum Samuel Eto'o was paid at Anzhi Makhachkala before the Russian club's billionaire owner dispensed with the African's services in August.
Payable for five seasons, the total value of Ronaldo's contract also far exceeds that of Eto'o's former three-year contract. A number of elements contributed to Jorge Mendes' success in negotiating such a deal.
First, the player's agent had calculated that Ronaldo would be able to achieve a signing-on fee of between €50m (£42m) and €70m (£58.6m) had he elected to run down the final two seasons of his existing contract and leave the Santiago Bernabeu as a free agent.
Having assessed the 28-year-old's potential commercial value to the club, Manchester United were positioned alongside Manchester City, Paris Saint-Germain and Monaco as potential future employers.
Second, Florentino Perez did not want to risk the political fallout of allowing an individual who has scored 203 goals in 203 appearances for Madrid to leave the club during a summer in which the club's president had seen Neymar join Barcelona despite budgeting €100m (£86m) to recruit the young Brazilian.
|6/1||Cristiano Ronaldo is 6/1 with BetVictor to win the Ballon d'Or
With 21.3million followers on Twitter and 60.4m Facebook fans, Madrid's most famous player, Ronaldo's social media reach exceeds that of his employer by more than 60 percent.
Madrid are said to have sold over a million Ronaldo replica shirts in his first year there alone.
Madrid have, however, attempted to underplay the value of their principal asset's new contract, leaking a reduced figure to the local press.
The tactic echoes their handling of Gareth Bale's global-record transfer from Tottenham, a €100m (£86m) transaction that Madrid sought to have reported as €91m (£76m).