In a bid to generate greater revenue, Los Blancos are open to selling the naming rights for the iconic arena, which was named after their former striker and presidentReal Madrid are reportedly considering the rebranding of their Santiago Bernabeu stadium as part of a sponsorship agreement with Emirates.
According to ABC, Los Blancos will not entertain the idea of removing the name of their legendary club president from the stadium. However, they are not against it being preceded by a corporate sponsor.
Consequently, Emirates, who recently agreed a five-year shirt sponsorship deal with Madrid, are now offering to hand over an additional €53 million per season to change the name of one of the most famous grounds in world football to 'Fly-Emirates-Bernabeu'.
As things already stand, the Dubai-based airline, who are currently in possession of the naming rights for Arsenal's stadium, will have their company logo displayed on the capital club's shirts from 2013 onwards.
The Santiago Bernabeu was opened in 1947 and, following expansion in 2011, now has a capacity of 85,454.