Catalans will not be over-charged...
Indeed, Rosell has revealed in a radio interview that there are cash flow problems at Camp Nou, with the club looking for a £125 million loan to cover 'short-term liquidity' problems.
The Catalan giants remain keen on Fabregas but have apparently decided that they will offer no more than £5 million beyond the £29 million they have already bid for the player.
"The subject of Cesc has been very public and complicated because it has put a lot of expectation on the price of the deal," said Rosell.
"There are things you cannot say until a deal is closed, otherwise you pay a premium. We will not pay €50-60 million (£40-£50 million) for Cesc," Rosell continued.
"Everyone knows he wants to come here and that we want him – imagine what he’ll find back at Arsenal!"
Rosell also revealed that Barca had sold Dmytro Chygrynskiy back to Shakhtar Donetsk for £12.5m to ease their financial situation, meaning a £10m loss on a player they signed last summer.
The club president is set to fly to South Africa, according to reports, to speak to Fabregas at the end of the World Cup. He is also expected to talk to Gunners boss Arsene Wenger.