Barbara Berlusconi: Profits as important as results for AC Milan

The 29-year-old daughter of club owner Silvio views the game as a business and says that there are many ways in which the Rossoneri can increase their revenue

AC Milan vice-president Barbara Berlusconi says that football is not only about winning, but also making money.

The daughter of Rossoneri owner Silvio sees the sport as a business and believes there are many ways in which a club can increase its revenue in order to be more financially competitive.

“It is not only important to win titles but also generate profits,” Berlusconi said in an interview with Vanity Fair Spain.

"Football is a booming business in which there is still much to do. Our business is football, but there are countless side activities that can generate a lot of profits, such as the sale of the shirts and sponsorships."

Milan have had a difficult time since being forced to sell star duo Zlatan Ibrahimovic and Thiago Silva to Paris Saint-Germain in the summer of 2012 to balance the books.

Indeed, they are set to finish trophy-less for the second successive term, although a late rally has, at least, put them in contention to secure Europa League football for next season.