Viola co-owner Andrea Della Valle has warned clubs that they must stump up big money if they are to sign the Montenegrin forward, while also hailing the signing of Mario Gomez
Juventus had been linked with the Montenegrin forward as they bid to bolster their attacking options ahead of the new season.
But following the arrivals of Fernando Llorente and Carlos Tevez, Bianconeri general director Beppe Marotta revealed that the club had called off their pursuit of Jovetic due to the poor relations between the two sides.
And Della Valle has made it clear that his club would only be tempted into selling 23-year-old to the Serie A giants for a huge transfer fee.
"Give us €30 million or nothing," he told Sport Mediaset.
"We need to understand if they have the money or not. We do not accept exchanges. We won't go down from our €30m demand and won't wait much longer."
The Viola have brought in Mario Gomez from Bayern Munich for a fee of €16m on Monday, and Della Valle hinted that Gomez's signing was not made to replace Jovetic, but complement him.
"It was important and the negotiations were difficult," he added. "Gomez is the missing piece in Vincenzo Montella's team."