The Montenegrin starlet has announced his intention to leave the Viola, stating he feels he needs to test himself at a top club - with Juventus a possible destination
Jovetic, 23, scored 13 times in 31 league games last season and has been linked with a plethora of top European clubs of late, including Arsenal and Juve, after helping the Viola to a fourth-place finish.
The Gunners had moved into pole position to sign the Montenegrin, but talks seem to have stalled over the Londoners' valuation of the player, allowing Chelsea to come to the negotiating table.
In an interview with Gazzetta dello Sport, Jovetic has now revealed he wants to move on from the Florence outfit, believing it is essential if he wants to realise his trophy-winning ambitions.
"I've been at Fiorentina in 2008, five very intense seasons," the former Partizan Belgrade forward said.
"I really feel like I've given everything. I'm young and ambitious and it is normal to feel the need to test myself elsewhere. I do not think there's anything wrong with desire.
"Florence and the Viola fans have always asked me to be upfront: so here it is. I need stimulation elsewhere, I need to devote myself in a top club. I've played in Europe with Fiorentina, now I want to win in Europe."
The Montenegrin, who joined Fiorentina in May 2008, will likely command a fee upwards of €30 million but claims he has no shortage of potential suitors, though confessing a move to Juventus would be extremely appealing.
"For a year they [Juventus] have said they want me," he continued.
"I come before [Zlatan] Ibrahimovic, [Carlos] Tevez and [Gonzalo] Higuain in their list. Who would not be flattered?
"With [Antonio] Conte I feel that I could continue to grow. I think the feeling is mutual.
"But the Premier League is also fantastic championship, as is La Liga. I have some opportunities so we'll see."