The Serie A champions had initially set their sights on Edinson Cavani, before turning their attention to Stevan Jovetic and then Fernando Llorente.
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However, Juve failed to agree terms with the respective clubs of the aforementioned trio, prompting them to move for Bendtner instead.
"Bendtner is not the high-profile striker we were hoping to sign, but it's a chance we had to take in a difficult market like this," Marotta stated to La Gazzetta dello Sport.
Juventus have confirmed on their official website that the 24-year-old Denmark international is currently undergoing a medical, and he's expected to ink a one-year loan deal with the Italian giants later on Friday.