Fiorentina reject Juventus offer for Chelsea target Jovetic

The Serie A champions are keen to lure the Montenegro international away from his current club, but they will have to increase their offer if they are to be successful
By Romeo Agresti

Fiorentina have rejected Juventus' €13 million plus Alessandro Matri and Michele Pazienza offer for Stevan Jovetic as they will only let go of the attacker for €30m, has learned.

The Serie A champions have made the 22-year-old their primary transfer target after a move for Napoli star Edinson Cavani fell through, but the Viola have no intention to let go of the Montenegro international on the cheap.

Fiorentina have set a €30m asking price and have informed the Old Lady that they're not interested in a player-exchange deal at this point.

The Bianconeri were hopeful that the Tuscans would lower their demands by including the likes of Matri and Pazienza in the deal, but Fiorentina are aiming for a cash-only deal instead. They also face competition for Jovetic's signature from the Premier League, following reputed interest from the European champions, Chelsea.

Nevertheless, although Juventus are not willing to pay €30m for Jovetic, they have not given up hopes of luring the Montenegrin to Turin just yet.

The player is keen to make the move to the Italian champions this summer, and Juventus are hopeful that the attacker's insistence to leave the club will eventually prompt the Florentines to lower their asking price.

The gifted forward could earn an annual salary of €4m plus bonuses at Juventus if the deal goes ahead.