Bayern Munich forward Mario Gomez will not be moving to Fiorentina this summer as he is too expensive, according to the Viola's sporting director Daniele Prade.
A number of recent reports suggested the Serie A side have already agreed personal terms with Gomez and would be willing to pay an €18 million [£15.4m] transfer fee for the 27-year-old.
However, Prade has insisted a transfer is still far away as Bayern's asking price for the striker and that financial fair play regulations could block the move.
"There has been a lot of talk in recent weeks about a situation concerning Fiorentina. Some incredible things have been said and written, even saying Gomez has undergone a medical, even though I've denied all of them," Prade told reporters.
"The situation Gomez is pretty simple. There is nothing done at this moment. He is a strong player, but he is very expensive.
"Fiorentina's financial situation is stable, but we have to respect certain parameters. Those are not in place right now. We also have to follow the financial fair play regulations."
Gomez has a contract with Bayern until the summer of 2016 and a transfer fee in excess of €20m [£17.1m] could be needed to lure him away from the Allianz Arena.