Kick It Out and Show Racism the Red Card join sports minister Hugh Robertson in showing their disappointment at the "paltry" reprimands handed out following the post-match brawl
Leading racism campaign groups have slammed Uefa's decision to fine Serbia a "paltry" £66,000 for their part in the post-match brawl against England Under-21s.
The Euro 2013 play-off second leg in October was marred by a fight between the players and staff towards the end of game, which saw Danny Rose dismissed.
The on-loan Sunderland full-back was the subject of racist chants throughout the game and Uefa have chosen to ban players and coaching staff from both sides and fine the Serbian FA for their fan's "improper conduct", leading Kick It Out chairman Lord Herman Ouseley concerned at the lack of appropriate action taken by Europe's football governing body.
Ouseley told the organisation’s official website: "Kick It Out shares the concerns of many in football that abuse aimed at black players isn't taken seriously enough. This is a paltry slap on the wrist and again we haven't seen decisive action from Uefa."
Sports minister Hugh Robertson had written to Uefa president Michel Platini demanding a tough stance on racism and has also been left disappointed by their decision.
He added: "I am disappointed in the punishment that has been awarded to the Serbian FA given the widespread racist abuse that England's Under-21 team suffered that night. Racism is completely unacceptable and we need tough sanctions to help combat it."
Show Racism the Red Card have also expressed their anger at the punishment, branding it a "pathetic slap on the wrist".
"Show Racism the Red Card disgusted by Serbian fine and one game to be played behind closed doors," a statement read.
"Another pathetic slap on the wrist by Uefa. Danny Rose and the England Under-21 players deserve better."