The former Chelsea boss has overtaken Roberto Martinez as the favourite for the Anfield vacancy as former manager Rafael Benitez drifts to 8/1Kenny Dalglish as Liverpool manager after the 61-year-old Scot stepped down following meetings with the club's American owners.
Andre Villas-Boas is now a best priced 2/1 (3.0) favourite with Sportingbet, having been backed in from an initial quote of 14/1 (15.0). Roberto Martinez is still in the running but support for him has waned and his price has drifted to an industry best 9/2 (5.5) with Sportingbet.
It is thought Dalglish flew to Boston and met with Fenway Sports Group to evaluate the club's performance this season.
Despite that season containing a League Cup win and an FA Cup final appearance, poor league form culminating in an eighth-placed finish was deemed a step too far for Dalglish, who was in his second spell in charge at Anfield.
The early money came for Benitez and Martinez but Villas-Boas is by far the biggest mover in the market since the job became available. Some bookmakers suspended betting on the Portuguese overnight.
Money has also been seen for Fabio Capello, now into 12/1 (13.0) and also Swansea City manager Brendan Rodgers (6/1) after his side won many plaudits for their free-flowing, attacking style of football in their debut Premier League season.
The majority of the bets though, have been the former Porto boss who followed in mentor Jose Mourinho's steps and led the Portuguese side to European glory as well as a domestic treble in 2011.
An impressive haul of silverware which paved the way for his move to the Premier League, a role which he left earlier this year following a string of poor performances to be replaced by Roberto Di Matteo, who has since led the Blues to the Champions League final.
It remains to be seen if Andre-Villas Boas will be offered the chance to rebuild his managerial reputation after leaving Chelsea less than a season after he was appointed at Stamford Bridge but he will face similar levels of pressure, if not higher, should he take on the expectation that comes with managing Liverpool.
Next Liverpool Manager - Sportingbet
Andre Villas-Boas: 2/1 (3.0)
Roberto Martinez: 9/2 (5.5)
Brendan Rodgers: 6/1 (7.0)
Rafael Benitez: 8/1 (9.0)
Fabio Capello: 12/1 (13.0)
Frank Rijkaard: 16/1 (17.0)
Jurgen Klopp: 16/1 (17.0)
Jim Knight is Betting Editor at Goal.com and has been tipping football games since he was old enough to place a bet. He is a Leicester City fan, writer and member of the We Are Going Up Podcast
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