The Swans manager hits out at his team's performance against Shrewsbury in their Carling Cup match, revealing it has angered him hugely
The Swans turned in a less than satisfactory performance, mustering just one shot on target, and ultimately ending the game with a 3-1 defeat.
The lone goal for Swansea, which did nothing to raise spirits after the game, came courtesy of a Shane Cansdell-Sherriff own goal.
Speaking after the game Rodgers blasted his team's performance, declaring: "The better team won and congratulations to Shrewsbury.
"It was a poor night for us and I've got no complaints about the result.
"I felt our attitude and mentality, especially in the first-half, cost us the game. It was poor and it let us down.
"It wasn't right and there have not been many occasions I've had to say that since I've been here.
"Perhaps some players on the bus will think it's one less game out of the way. I don't think like that. I want to win every game.
"Maybe the game wasn't big enough for some of them? But they've had a shock tonight. We are not good enough to turn up anywhere and win a game at 70 per cent.
"You need the right mindset to do the ugly bits of football."
Upset and distraught from their loss, Rodgers told his team to remember this moment as they get set for a long season in the Premier League.
"It is my most disappointing night in football," he said.
"Some will remember our opening game at Manchester City when they made their Premier League debuts; some will remember our first Premier League fixture at the Liberty Stadium and how well we played against Wigan.
"But I've told them to remember to tell their grandchildren about this one at Shrewsbury as well - and how they lost!''
The Swans boss made nine changes to the side that drew against Wigan over the weekend; nevertheless, Rodgers made no excuses.
He argued: "That team was good enough to get the result. We had the top scorer from the Championship last season, international players, experience. We were good enough, so they should have done the job.
"I said before the game that a team would be knocked out, a big team, and they would be knocked out because their attitude wasn't right. Ours wasn't right.
"This was their chance to put their hand up and say pick me against Sunderland on Saturday. Instead they put their hand up and said don't pick me."
Rodgers was left with little positives from the match, but did point out a fine performance from their goalkeeper and young players, stating: "Jose Moreira did well with some good saves and I thought the two young full-backs Joe Walsh and Daniel Alfei did well too.
"Apart from that there were not many positives, but it's still early days in the season and they've got to learn a lesson from that and make sure they become stronger for it."