Ahead of the Tigers' fifth-round clash against Brighton on Monday night, the manager has looked to last season's domestic cup winners, Swansea City and Wigan, for inspiration
Bruce takes the Tigers to the Amex Stadium on Monday with Wembley on his mind after seeing Swansea City and Wigan taste glory in the domestic cup competitions last season.
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"The big games are around the corner and there's nothing quite like an FA Cup quarter or semi-final. I think once you get to this stage of the cup it's different," he told reporters.
"If we can get past Brighton then all of a sudden you're in the quarter-finals and it starts to get tasty and exciting.
"As we saw with Swansea in the Capital One Cup and Wigan in the FA Cup, anything is possible in these competitions.
"You win five games and you've won the cup. So let's get past Brighton and have a good run."
Hull have only reached the last eight of the FA Cup five times in their history, with their best ever campaign coming way back in 1930, when they got to the semi-finals.