Cardiff City have confirmed that they will adopt a red home kit as well as a new club crest from next season following a decision at boardroom level.
Along with the controversial new strip, the new crest will feature a red dragon with a small bluebird placed underneath adopting the slogan ‘Fire and Passion’, as a result of the Malaysian owners looking to appeal further to the Asian market.
Despite the expected backlash from supporters, it does mean manager boss Malky Mackay will receive more transfer funds, along with plans to build new training facilities being set in place and more focus on paying off the club’s debts.
The club released a statement on their official website, which read: "Following a comprehensive review of wider supporter feedback via email, letters, media coverage and polls run via the official Supporters Club and Media Wales and as a consequence of the above commitment.
"Cardiff City Football Club will also reactivate rebranding proposals with a view to exploiting and maximising its brand and commercial revenues in international markets, which it is hoped in turn will bring success to the club locally, whilst also attracting new partners and investors."
Club chairman Dato' Chan Tie Chan has defended the changes, insisting that the move will not deprive the club of its history and traditions.
He added: “I know and understand that there have been reservations in certain quarters over the changes accompanying the investment, but sincerely hope that all of our loyal fans will come to accept the changes in the spirit in which they are made and continue with their passionate and fantastic support.
"This club will always be Cardiff City Football Club and its name and heart will never change nor are any of the changes meant to destroy any part of its history or culture.
"The adoption of the new badge incorporating the proud symbol of the Welsh dragon, which was the symbol on the club's badge on the only occasion the FA cup left England with the iconic bluebird and the new red home strip very proudly places Cardiff as the capital city of Wales, whilst also recognising its history and creates a symbolic fusion with Asia which will allow us to fly the Welsh flag on behalf of Cardiff wherever we go."
Mackay has praised the news and is adamant the club can progress and develop in future years as a result of these changes.
"It's great news. The investment will allow us to take forward the exciting plans for the future of this football club which we have all been working towards.
"Since coming to Cardiff, I have been hugely impressed with the commitment and passion of the fans here.
"The securing of this package of investment and the breadth of vision which it encompasses should enable us to build on the progress already made in my first year and puts us in a position to take Cardiff City forward in the way which the fans deserve."