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With Costel Pantilimon, Billy Jones and Jordi Gomez all arriving and three players already having exited the Stadium of Light, the manager is keen to implement a new club identity

Gus Poyet has pledged to oversee the implementation of a new footballing identity at Sunderland.

The Uruguayan has already begun the process of overhauling his squad, with Costel Pantilimon, Billy Jones and Jordi Gomez arriving and the likes of Jack Colback, Phil Bardsley and Craig Gardner leaving.

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Poyet believes that the creation of a specific style of play throughout the whole club is essential for Sunderland to establish themselves as a force in the top flight.

"Players coming to this club in the future will understand that they are coming to a club where there is a certain way of playing," Poyet told the Sunderland Echo.

"I do really believe in consistency and stability and having a plan and an approach.

"With all respect to Swansea, if they do better than us it is not necessarily because they have better players than us.

"It is because they have a certain way of playing football that they have stuck to for years and everyone feels comfortable about the system and they fall back on that - it is the same with West Ham.

"But when you are continually restarting it is always going to become more difficult ... long term it's not doing you any favours in terms of consistency."

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