Hull City have revealed a new crest for the coming season, which does not include the club's hotly disputed name.
Owner Assem Allam saw his controversial plans to change the club's name from Hull City AFC to Hull Tigers scuppered last season amid widespread opposition from supporters.
A protest campaign - City Till We Die - was formed, with the Football Association Council subsequently rejecting Allam's proposal in April.
The new design features the previously used tiger's head, symbolising the club's Tigers nickname, and 1904, the year of the club's formation.
Fans were not consulted about the move, though the club claim that their wrangle over the name change meant "consultation with the fans about the new crest wasn’t possible" and have invited supporters to give feedback on the new design.
Club vice-chairman Ehab Allam said in a statement on Hull's official website: "We are delighted to unveil our new crest for 2014-15.
"This is a more stripped back and modern approach which still celebrates the club's heritage and history by focusing on our famous and well-established Tiger's head. We have also introduced '1904' to the crest to document the year our club was formed."
City Till We Die reacted to the news with a sternly written riposte, accusing the club of breaking previously made vows on the matter.
A statement read: "There is no reasonable rationale for changing a badge that has been proudly worn by Hull City players who, in its existence, have achieved four promotions, top-flight football and reached an FA Cup final.
"Ehab Allam states that due to time constraints 'consultation with the fans about the new crest wasn't possible'.
"This is, quite simply, untrue. This redesign has not happened overnight.
"A supporter consultation could have easily, and quickly, been conducted if the club wanted it.
"By not asking its loyal customers the club has reneged on a promise made in a statement on August 9 2013 that a 'new badge, to be used from the 2014-15 season, will be designed and created in consultation with fans'."
Hull reached the FA Cup final of the first time last season, but threw away a 2-0 lead to lose 3-2 to Arsenal in extra time.
Despite that disappointment, they will compete in European competition for the first time in their history next term, entering the UEFA Europa League in the third qualifying round.