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West Ham have scored just 13 goals in 16 games to leave them 17th in the Premier League table, and the manager is now actively looking to bolster his attacking talents in January

Sam Allardyce has revealed West Ham are in advanced negotiations to sign an unnamed striker.

The Upton Park outfit have been toothless this season as they have registered just 13 goals in 16 Premier League games, coinciding with the absence of £15 million record signing Andy Carroll.

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11/4 West Ham are 11/4 with BetVictor to be relegated this season
Co-owner David Sullivan has since said the club has "regrets" over the deal due to Carroll's injury woes, but he still appears to be backing Allardyce in the transfer market with the manager set to bolster his squad in January.

"It is an attacking player there are no doubts about that," Allardyce told reporters.

"We are moving onto the next phase and we are talking to the club and the player's agent to see if he is going to join us or not.

"We will try and do the deal as quickly as we can, David Sullivan is the quickest owner of a football club I have ever had.

"He doesn't 'ooh', 'aah' and 'um' like most of the other owners I have been involved with."

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