The Baggies have lost three games on the spin and are now just two points above the relegation zone, but the Scottish boss has called on his side to stand up and be counted
The Midlands outfit have slipped to 15th in the Premier League standings following a five-match winless run, including three consecutive losses in the space of eight days.
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"We had a bad week. Until last week the season been going okay. Sometimes that happens - but now it's a test of character," he told the Birmingham Mail.
"We need to stand up. I have no problems with the pressures - it's what I'm paid to do.
"Everyone says nice things about you when you're winning. And when you're not winning people are less kind and that's part of the job.
"I'm not a great believer in luck. If you work hard enough you get your rewards.
"It was a tough week for us and I did say we could suffer for the points we didn't pick up (earlier in the season), so we need to get through this period as quick as we can.
"Everyone has to work hard, I have to work harder, the players have to work harder and we try to find a solution as quick we can."