Liverpool announce decision to lower prices of tickets for away fixtures

The club have announced they will drop the prices of tickets for away fans as a result of a recent Premier League initiative designed at improving experiences for traveling fans
Liverpool have confirmed they will reduce ticket prices for away fixtures during the 2013-14 season, starting with their trip to Swansea City on September 16.

The recent Premier League initiative which permits club's to allocate £200,000 in improving the experience of travelling fans has helped push the move, with reductions ranging from £2 to £4 depending on the opposition.

Following consultation with their Supporters’ Committee, the Merseyside club have implemented the changes in prices and now hope this will help maintain their strong away support.

"Visiting supporters are part of what makes the Premier League so special - creating that unique match day atmosphere," managing director Ian Ayre told the club’s official website.

"Liverpool Football Club has the highest away support following in the Premier League and we need to maintain that.

"We hope this initiative will help our loyal fans and also safeguard the numbers who follow the club up and down the country."

In a similar move to appease the ruling from the Premier League, Midlands side Stoke City announced in July that they will offer free travel to supporters with tickets for away league fixtures.