Pakistan-born billionaire and recent acquirer of the London club Shahid Khan rejects speculation that he will seek to implement a re-branding in line with that of Hull City
Fears had recently risen that the Pakistani-American businessman, who also owns NFL franchise the Jacksonville Jaguars, would follow in the footsteps of Hull City chairman Assem Allam, who has added 'Tigers' to his side's name.
However, the billionaire has made clear that he has no intentions of doing so and will keep the historical tradition of his club's name intact.
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"Both Fulham and the Jaguars really have to operate as their own entities and they have their own core fans and obviously the sports are unique. We want to look for areas where they can work together and I think most of those are going to be on the business side.
"Anything historical like that, I absolutely have no intention of messing with."
Khan also stated that he has plans to honour former Cottagers chief Mohamed Al Fayed, from whom he purchased the team in July.
"Let's face it, I don't think the club would probably be around without Mr Al Fayed," he continued. "I think he is a huge part of Fulham and, with the role he played, you have to respect and honour him in some way.
"What exactly it is, there are a lot of irons in the fire but, definitely, I think you have to honour all his contributions towards Fulham."