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The home of Crystal Palace is set to become known as the '12Bet Stadium', with co-owner Steve Parish keen to cash-in on the south London club's promotion to the Premier League

By Julian Bennetts

Selhurst Park will be renamed the '12Bet Stadium' next season as Crystal Palace close in on a lucrative naming rights deal for their 89-year-old home.

The Premier League new boys have been looking for ways to capitalise on their promotion from the Championship and the deal is almost complete.

8/15 Crystal Palace are 8/15 with William Hill to be relegated
Co-owner Steve Parish has been behind the move, which evokes memories of Newcastle's decision to rename St James' Park 'the'Park Stadium'.

The move was hugely unpopular with fans, but Palace hope their supporters will understand this move is necessary to help them compete in the top flight.

But the official name will be the 12Bet Stadium, even though the club are well aware fans will still use the name Selhurst Park.

And Palace are still looking to recruit a number of players before they kick-off against Tottenham on Sunday 18 August.

Ian Holloway has brought in five players so far and the next is likely to be Arsenal's Marouane Chamakh, who is close to completing his switch to south London with some minor details waiting to be resolved.

The Moroccan was set to join on a season-long loan deal, but it now seems likely he will join on a free transfer.

Premier League rules state a club can only loan two players from a fellow top-flight side, and with Chamakh's contract expiring at the end of the season Palace have asked for the deal to be permanent so they can bring in others on loan later in the transfer window.

It is likely that Arsenal will still contribute to Chamakh's wages, however, even though he will have left the club.