It would appear that Arsenal have been one of the most active sides in the transfer market this summer without actually making any significant purchases.
After successfully finishing in the top four ahead of rivals Tottenham yet again last season, this close-season period looks to have heralded a change in philosophy at the Emirates Stadium.
After years of frugals pending, big-money moves have been mooted for the likes of Gonzalo Higuain, Wayne Rooney and Marouane Fellaini.
However, the most dramatic potential swoop was revealed on Goal on Saturday when details emerged that the club had made an enquiry from wantaway Liverpool striker Luis Suarez before preparing a £35 million offer after a deal for Higuain stalled.
With closest rivals Manchester United, Manchester City and Chelsea all starting the season with new managers, some have predicted the Gunners may spring a surprise title challenge should their ambitious transfer plans pay off
Indeed, the side's top scorer last season, Theo Walcott, has called on the club to regain it's "fear factor" if it is to challenge for trophies.
Should the Gunners be successful in their moves for the likes of Higuain, Rooney and Suarez, will it be enough for them to garner enough momentum to challenge the top three?
Which striker should they prioritise of the three? Is there anyone that Arsene Wenger should cast his eye on?
Or will a failure to complete any of those purchases leave the Gunners battling for fourth place yet again?
Let us know by voting in our poll and leaving your comments below. You can also get in touch via our Facebook and Twitter pages.