If you thought Gareth Bale couldn't get any bigger, think again.
The FWA Footballer of the Year, PFA Player and Young Player of the Year and Real Madrid target has been chosen as the face of American broadcaster NBC's Premier League coverage for the forthcoming season.
As a result, a huge billboard of the flying - and, in this case, roaring - Welshman currently looms large in New York's Times Square, oddly reminiscent of an iconic scene from the movie 'King Kong'.
Bale has already sought to patent a design which features his trademark heart goal celebration, and this exposure will certainly do his burgeoning brand no harm Stateside.
Tottenham, however, will surely be more pre-occupied with keeping their star man out of the clutches of Florentino Perez this summer.