Following Juventus general manager Beppe Marotta's admission of interest in the striker, Viola chief Sandro Mencucci insisted he would not compromise on the Montenegrin's price
The Bianconeri are keen on boosting their forward ranks this summer - they have already signed Fernando Llorente on a free transfer and are believed to be also pursuing wantaway Real Madrid striker Gonzalo Higuain.
The most expensive option looks set to be Jovetic, however, as Mencucci is refusing to accept anything below €30 million (£25.7m) for the Montenegro international.
When asked by reporters at a MotoGP event if €29.99m would be a big enough bid to land Jovetic, he replied with a curt: "No."
Goal revealed in May that Arsenal were in advanced talks to sign Jovetic as they look to bolster their front line ahead of the 2013-14 campaign.
Beppe Marotta, Juve's general manager, meanwhile, hinted that he would be reluctant to commit such a high figure to secure Fiorentina's prized asset this summer.
He told Sky Sport: "Jovetic is on the market then it means that they want to sell him, but €30m? Everyone has the right to make up their own figures, but we have our limits."