The west London club's demotion to the Championship was confirmed on Sunday following a 0-0 draw away at Reading, with right-back Jose Bosingwa spotted by TV cameras laughing after the final whistle.
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"We are two years wiser than when we arrived. We want players that want to play for us. Players that want to win. Players who get disappointed like I do when we lose," Fernandes told the club's official website.
"It’s heart-breaking for me when we lose. I don’t want to go out, I just want to stay at home. And I am someone who has dealt with success and dealt with disappointment. But there is nothing I have gone through that is as disappointing as losing a football game.
"I haven't said it throughout the season because it wasn’t right to be said, but it hurt me when I saw some of the players who didn’t feel the way I felt. And in fact, in their case, it should be worse because this is their job, it’s their life.
"It wasn’t a good feeling. It was probably the low point for me when I saw the reaction of some of the players. It has shocked me because it is something that is alien to me. If I am taking someone else’s money, then I am going to work bloody hard for that person."