The managing director insists the club are still capable of securing the signatures of top clientele and believes Daniel Sturridge is the first of many in-demand stars to arrive
Liverpool managing director Ian Ayre has insisted that the club are still able to attract the world's best players.
The Anfield outfit have not featured in the Champions League since 2009-10, finished last season’s Premier League campaign in eighth place and are currently 24 points off current leaders Manchester United.
Goal.com exclusively revealed on Wednesday that Liverpool have stepped up their pursuit of Wesley Sneijder, and Ayre is confident players such as the quality of the Inter midfielder still view the club as an attractive option.
Liverpool are 7/2 to be Wesley Sneijder's next club with Paddy Power
"Can Liverpool still attract the best? Absolutely," Ayre told the Liverpool Echo.
"Not only attract the best there is but also retain the best there is. Look at the commitment shown by the likes of [Luis] Suarez, [Daniel] Agger, [Martin] Skrtel and [Raheem] Sterling, who have all signed new deals.
"All the players we have got to commit, whether they're players coming in or those already here, shows that people believe in the plan and they believe in the manager.
"I certainly have never been in any negotiation over the past year or so where any player or agent has told us that they don't think Liverpool is big enough or bright enough as an opportunity.”
Liverpool recently recruited forward Daniel Sturridge from Chelsea, and Ayre has pointed to his previous playing days at Manchester City and the potential of the England international as further proof of the Reds’ power to lure players.
He added: "We remain a world class club and a world class attraction to players. I read that Daniel Sturridge said he has joined the biggest club in the Premier League - that says it all.