The summer signing has struggled to find his feet since joining the Potters but his manager feels that all he needs is a bit of love to rediscover his zest for the game
The midfielder's unhappy spell at Anfield dented his confidence but his new boss feels that a bit of careful man-management will bring out the best in a player who netted 13 times for Blackpool two seasons ago.
"It's all about managing players these days, and some you have to kiss and cuddle a bit more than you used to," Pulis told the Daily Mirror.
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"But I expect him to get goals and he will. I think he's trying too hard. He gets around the pitch to an unbelievable extent. His Prozone stats are just fantastic.
"If we win a game, it's because we won together, whether someone has a good game or not, and if we lose, we look at it as a group and not [as] individuals.
"He just has to get used to what we do and the way we do it. It is all about the team and not individuals.
"Getting him [Adam] was great business for us. It was a great deal. I don't think people realise the fee we paid for Charlie. It was a fantastic deal," Pulis insisted.
"I think he will score soon and he will go off on one. I'm still hoping he will weigh in with eight to 10 goals. He's got the quality to do that."