Newcastle manager Alan Pardew is looking to lead by example when his side face Sunderland on Sunday, warning staff and players to keep their emotions in check.
The 51-year-old has a good record at the Stadium of Light, recording four points from two previous visits and a draw in his only home tie against the Black Cats.
Pardew admitted he wasn’t full aware of the importance and passion involved with the Tyne-Wear derby before moving to St James' Park, but insisted there is a line that cannot be crossed.
He told reporters: "No, if am honest, not with the intensity that I have found. It's one of the great derbies of the world, you have to say that.
"But when you are involved in this - and I have been to many, many games, including the Glasgow derby, and this game is as venomous as that.
"It makes it electric. You don't want to lose that passion, but hopefully at the end of the game, everybody shakes hands, the better team has won and we all go home safely. That's important."
The former West Ham manager was involved in angry exchanges with opposition boss Martin O’Neill at the end of the reverse fixture last season, but indicated he will be keeping a cool head this weekend.
"There is a little bit of passion flying about and it needs to be conducted in the right manner by players and staff alike," he continued.
"But emotions sometimes get the better of you, like it did with me at the end of last season's game when we scored in the last minute. It's an emotive game, we want to win.
"Martin O'Neill wants to win, I want to win, Sunderland want to win and Newcastle want to win, so it is a big, big game.
"Both myself and Martin will be very keen that 11 men end the game. You have got to control your emotions because at some point, there will be a flash-point in the game.
"There will be a tackle that's mis-timed and probably look worse than it is, and it will be how you behave when that incident occurs."
Fabricio Coloccini could make a much anticipated return from injury against their rivals, with his boss labelling him as a key man who has been sorely missed.
He added: "The most important person in the whole team has been Coloccini, and we have been missing him. He has only played two or three games this season.
"His leadership, his presence, his control sets an example for everybody else. In periods in games, we have desperately needed him and not had him, so it would be nice to see him there."