The Reds managing director believes that increased revenues from the completed stadium will boost the club’s activity in the transfer market for years to come
Liverpool managing director Ian Ayre has claimed that the proposed multi-million redevelopment of Anfield will improve the club’s long-term spending power.
Fenway Sports Group, Liverpool’s owners, announced on Monday their desire to expand the stadium instead of relocating to Stanley Park, with the cost estimated at £150 million.
And Ayre has told doubters that he expects the investment to improve the club’s future dealings in the transfer market, rather than have a negative impact.
"As we've said, the right solution is the right economic solution," he told the club’s official website.
"More so from it detracting from our spending in the transfer market, the whole point of doing this is to actually increase our revenues.
"If we look at our biggest competitors with a bigger capacity, like Manchester United and Arsenal, their match-day revenues are significantly ahead of ours.
"This whole initiative is designed to generate additional revenues so the ultimate solution has to be one that increases the overall output through the process rather than decreasing it.
"We'll find the right financing solution, the right return on investment to deliver the right amount of additional revenue to support the long-term future of the football club."
Ayre also feels that the decision to redevelop Anfield is the best way for the club to build on its current capacity, with it estimated to cost half as much as relocating.
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"We need a much-increased capacity and it has to be one that is right for the club going forward," he told the Liverpool Echo.
"We could have achieved that in a new stadium but the cost of doing so would have been at least double what we expect to spend by staying put.
"We would have been making very big payments - servicing the loans involved in building a brand new stadium - for very many years into the future.
"That would have hampered our ability to spend money where we, and the supporters, want to see it spent: in buying and developing top players to allow us to continue to compete successfully at the very highest levels in Britain and Europe."