The striker on loan from Liverpool makes his debut at Upton Park in place of Carlton Cole, while Martin Jol includes his marquee deadline day signing among his substitutes
The striker, who is on loan from Liverpool, replaces Carlton Cole in Sam Allardyce's starting line-up, while Ricardo Vaz Te and Joey O'Brien replace the injured Matt Jarvis and George McCartney after the 3-0 loss to Swansea.
Yossi Benayoun failed to complete his move on loan from Chelsea in time to feature and therefore must wait to make his Hammers return.
Fulham's deadline day arrival Dimitar Berbatov only makes the bench, but Martin Jol has handed Kieran Richardson his debut following his move from Sunderland, with the midfielder stepping in following Mousa Dembele's departure.
Hugo Rodellaga makes his first start for the Cottagers in the Premier League, partnering Mladen Petric in attack, with Bryan Ruiz out injured.
West Ham starting XI: Jaaskelainen; Demel, Reid, Collins, O'Brien; Noble, Diame, Nolan, Vaz Te, Taylor; Carroll.
Subs: Henderson, Tomkins, Diarra, O'Neil, Maiga, Hall, Cole.
Fulham starting XI: Schwarzer; Riether, Hangeland, Hughes, Riise; Duff, Diarra, Sidwell, Richardson; Rodallega, Petric.
Subs: Stockdale, Kelly, Baird, Kasami, Berbatov, Briggs, Kacaliknic.