The Molineux outfit are keen to keep hold of their striker while the Black Cats want to bolster their forward line ahead of the new Premier League season
Wolverhampton Wanderers have rejected a £10 million bid from Sunderland for the services of forward Steven Fletcher according to various reports.
The Black Cats launched their bid at the end of last week hoping it would be enough to tempt the Wolves hierachy to part ways with their striker following their relegation to the Championship.
However, it seems that the Black Country club are determined to hold out for an increased fee for the Scotland international who has two years left on his current contract.
Whether or not the asking price placed on Fletcher's head will cool the Wearsiders' interest remains to be seen with Carlos Cuellar the only summer signing to arrive at the Stadium of Light so far this summer.
Martin O'Neill's side are currently looking to bolster their forward line with Fraizer Campbell and youngsters Connor Wickham and Ji Dong Won the only recognised strikers currently at the club.
Premier League rivals Fulham, Aston Villa and Stoke have also been linked with a move for Fletcher although the price tag could prove a stumbling block in their bid to capture the Scot.