The striker feels that the Hammers are more than capable of surviving their first season back in the top flight, using last season's newly promoted clubs as the perfect example
Carlton Cole is adamant that West Ham can avoid relegation from the Premier League in the upcoming season as the newly promoted club look to re-establish themselves as a top-tier outfit.
The striker, whose 15 goals last term helped guide the east London club to an immediate return to the highest division, pointed to last season's promoted trio as an example of what the Hammers can realistically expect to achieve in 2012-13.
QPR survived on the final day, despite losing 3-2 to Manchester City, with Swansea City and Norwich City securing impressive 11th- and 12th-place finishes, respectively.
"You want to replicate the likes of Norwich and Swansea, who did well, and when you look at Queens Park Rangers surviving, all the newly promoted sides stayed up," Cole told Sky Sports.
"We are trying to do the same.
"To get mid-table in our first season back and then look to progress from there is what you are looking at."