Zamora attracted to QPR by club's ambition

Having made the move across west London from Fulham in January, the English striker has insisted that the Hoops can establish themselves in the Premier League this term
QPR forward Bobby Zamora has revealed the club's ambition persuaded him to sign, and that the Hoops can move forward and establish themselves in the Premier League next season.

Zamora moved from Fulham in January on a two-and-a-half year contract, and was encouraged by the desire shown at Loftus Road to build on the Rs first season in the top flight.

He told the club’s official website: "That's certainly how it was sold to me.

"It was a case of getting some more players in, consolidate ourselves in the Premier League and then kick on this season.

"We have added some good players to the squad this summer and my understanding is we are looking to add one or two more as well.

"I am sure the calibre of those players will be brilliant and only strengthen us further."

QPR have been very active in the transfer window so far this season, signing Ryan Nelsen, Andrew Johnson, Robert Green, Park Ji-Sung and Samba Diakite, while Manchester United defender Fabio has joined on loan.

The club are in the middle of a pre-season tour to Asia, having played two games in Malaysia before playing Persebaya Surabaya of Indonesia on Monday.

They begin their second season back in the Premier League on August 18 at home to Swansea City.