The Potters owner has stated that the club's transfer dealings may occur early in the summer, in order to avoid a repeat of a frantic deadline day last time around
The Potters have been significantly active in most transfer windows since their arrival in the Premier League in 2008, none more so than on the deadline day of last summer.
The Staffordshire side raided Tottenham to secure the services of Wilson Palacios and record signing Peter Crouch before clinching a deal for Cameron Jerome from Birmingham.
However, Coates does not believe that a repeat of those late dealings will necessarily occur in this transfer window.
“It is not a plan to leave it late into the transfer window. We will just see what develops,” Coates told The Sentinel.
"Just because the deals happened later last year, doesn't mean it will be the same this time.”
Stoke are preparing for their fifth straight season in the top flight, following promotion from the Championship in 2008.
And, with manager Tony Pulis set to strengthen his squad again, his chairman admitted that the timing of the club’s transfer activity is often unplanned.
"Football is uncertain and deals can be uncertain, so you just don't know when things will happen," he said.