Sam Allardyce is aiming for a strong start as West Ham prepare for their return to the Premier League next season.
The Hammers won promotion back to the top flight at the first time of asking after beating Blackpool in the play-off final at Wembley.
And Allardyce is determined to make sure the club are not fighting the relegation drop come the end of next season, knowing a positive start will make all the difference in the long run with confidence a worry.
"My job is to aim as high as we can in the Premier League and not to say fourth from bottom is enough," Allardyce told Sky Sports.
"Let's see how far we can get this team at the first time of asking. The real challenge for me is to prepare the team for the best possible start for the first 10 games."
The former Blackburn manager is aware that a failure to pick up points at the beginning of the campaign could see morale drop amongst the squad, making their task to avoid the drop even harder.
"That will take the pressure off as you're not in a relegation position every week, which is a constant gnaw at the player's confidence," he added.
"That's the way forward if we can achieve it."