Northumberland Police recently launched an investigation after it was claimed the forward was abused on social networking website Facebook.
The striker’s younger brother and team-mate at the Sports Direct Arena, Sammy Ameobi, was also subjected to similar racist language via Twitter just months ago.
Pardew, who has guided the Magpies to fifth in the Premier League after 23 matches, hopes young fans will see the abuse and learn that it is wrong to verbally attack someone over their race.
“It's a two-edged sword. There's one side of that that you don't want to see, and it's insulting and everything that goes with it,” he told reporters.
“But on the other side it highlights the issue, [and] that it needs to be eradicated from our society.
“The publicity around Shola won't affect him; he's far too big and strong to be affected by that.
“But it's good to have it in the public spotlight and to say it's wrong, so young people realise that when they are going on Facebook or social networking sites, that they understand they have a responsibility.
“Hopefully they can understand it is an issue and a problem and they need to leave it alone.”