The Professional Footballers' Association (PFA) chief executive Gordon Taylor has rejected Luis Suarez's claim of innocence that the term he used against Patrice Evra is not racist in Uruguay as the fallout following the Liverpool striker's ban continues.
The Kop favourite has been handed an eight-game ban and a £40,000 fine by the FA for the incident but is planning to appeal.
Suarez is alleged to have called Evra 'negrito', claiming it is not offensive in his native country, but Taylor believes the forward is still in the wrong.
He told The Telegraph: “I’ve travelled the world a lot and this defence that it is OK to make reference to the colour of somebody’s skin in South America in a jovial manner, well I’ve not heard that before.
"In the past we’ve been told that spitting [at someone] is common in South America and I’ve not seen that either.
“Maybe our standards are so high because we have such a multicultural society and such a multicultural game, but that is only right, it does not mean our standards are too politically correct or anything like that.”
Taylor also laid blame at Liverpool's door suggesting that clubs should make foreign players aware of what could be seen as offensive in this country.
He continued: "I think it is up to the clubs to ensure new players are aware of what is right and wrong and they do.
"This isn’t something that happens normally and foreign players have been coming here in large numbers for the last two decades and that includes players from South America.
“If I was to work abroad, in the Middle East or Asia, it would be up to my employer and myself to make me aware of what is deemed acceptable behaviour in that culture and what is not.
“It’s about respecting the country and the culture where you work. I don’t see why that is any different here.
“We have high-profile campaigns in this country supported by the PFA, Kick it Out, Show Racism the Red Card and Football Unites, Racism Divides which make it quite clear to every player what sort of language is acceptable and what is abusive. These campaigns are highly visible at every club in the country.
“Every club has a player liaison officer to welcome players from abroad and look after them and it should be up to them to make it clear what is acceptable and is not.”