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Toon's top executive apparently hit out at two revered ex-players and managers in an explicit-laden tirade, while playing a key role in selling the club's stadium naming rights

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Newcastle United managing director Derek Llambias is believed to have publicly dismissed the managerial services rendered by club legends Alan Shearer and Kevin Keegan, in what would appear to be an expletive-laden rant directed at the iconic pair and the fans.

According to The Sunday Mirror, the Tyneside club's managing director took a swipe at the two former bosses in a Newcastle gastro bar.

He is thought to have blamed the club's relegation to the Championship on Shearer, while reportedly claiming that Keegan was ill-equipped to handle the demands of managing the Magpies for a second time.

"Kevin Keegan can’t take pressure. His f****** head is all over the place," Llambias is quoted as saying.

Concerning why Keegan was appointed, he added: "Mike [Ashley] was selling to the Arabs and they ­wanted Kevin Keegan.

"The Arabs wanted him, the fans wanted him - perfect!"

Despite claiming that bringing Shearer in was a mistake, Llambias is thought to have admitted that the ex-striker was his first choice to save the club from relegation in the 2008-09 season.

He is believed to have said: "Shearer was my choice and I have to hold up my hands - the wrong choice."

At the time, Shearer had been appointed as the manager of the club for the remaining eight games of the season, with the Tyneside outfit facing the prospect of relegation.

The former Blackburn Rovers striker was unable to guide the club to safety and they plunged into the Championship.

But now Llambias has taken aim at the combination of Shearer and his then assistant Iain Dowie, and said: "Shearer, for this, destroys us. He gave all the responsibility to Dowie. Rubbish!"

When a fan hinted that the timing of the appointment may have been the cause of the legendary forward's downfall in management, Llambias is quoted as saying: "It would never be the right time. Shearer? There would never be a right time in football."

Meanwhile, someone witnessing Llambias tirade is believed to have said that the highest scorer in Premier League history is arrogant, to which the Toon chief said: "You guys have given him that arrogance."

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