The Tangerines have not won away from home in 2011 and now find themselves in 15th position in the standings, but just one point above the relegation zone.
However, Holloway does not believe Saturday’s clash at Ewood Park is must win for his side.
"I think the [idea of] so-called crucial, bigger games is rubbish. I think it is nonsense. It is a fan thing," he told The Blackpool Gazette.
"If I went into my dressing room before the Blackburn match and said to my lads, ‘We’ve got to win this. It is the most important game of the season and we have to do it’, then how would we be able to play? They would be a bag of nerves. You can’t think of the result.
"Last season we didn’t talk up any of the games in our run-in. We knew they were all massive and we had virtually no failure option if we wanted to get to the play-offs and promoted."
And the Seasiders boss believes that irrespective of the outcome of the weekend clash, six points from the club's nine remaining games will see them hold on to their Premier League status.
Holloway said" “But it is totally different this time. I think we can lose seven of our last nine, win the other two and possibly stay up.
"If Blackburn beat us, fair enough it wouldn’t be the best but we would still be living and fighting and kicking.
"By the same token, does beating Blackburn and going three points above them guarantee us staying up? No.
"It is great for the fans to think and say what they want, but we have nine cup finals left to play. Saturday is one of those but I don’t even want to think about what the score might be.
"I’ve got to think of who we are playing, how they play, what they can do, how we can score against them and who I can pick to win, then try to get them as well practised as possible."
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