Forward admits Hammers were not good enough earlier in campaign
The Hammers, who were five points off 17th place just two months ago, looked destined for the drop but now a run of just one defeat in six games has catapulted them out of the relegation zone.
And England international Cole, who has 11 goals this season, says the team's early season form was not good enough.
“Some of the performances this season have been unacceptable,” Cole told talkSPORT.
“But the players have got together, shown great team commitment and we’re brushing it under the carpet.
“We all know what we can do, we’re all professional players and we’ve been in the game for quite a while.
“Sometimes the manager doesn’t need to say anything, we know. We’ve come into the changing room and we’ve lost a game and we know what’s needed of us.
The 27-year-old now feels the Upton Park outfit have turned a corner and fully expects the club to be moving up the table.
Cole added: “It’s now time to work hard, look to the positives and get ourselves out of the mess that we’re in.
“We’re still on the road to where we want to be, that was the top half of the table and hopefully we can still get there because it’s a funny old Premier League season.
“We can really push on with the form we’re in at the moment.”