The Tigers boss admits that he had not intended to sell the Republic of Ireland striker but that the Saints' bid, reported to be worth £12 million, was too good to turn down
The Republic of Ireland international, who only arrived at the KC Stadium in January, has emerged as a surprise transfer target for the south-coast club after the Saints' squad was decimated by a host of close-season exits, with Rickie Lambert, Adam Lallana, Dejan Lovren, Luke Shaw and Calum Chambers all having departed.
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"We'd not been looking to sell Shane but it's a fantastic offer and we've decided to accept it," Bruce told the Hull Daily Mail.
"The challenge is always to become bigger and better and this money will be put towards strengthening again.
"Whether you are Cristiano Ronaldo or Lionel Messi, everyone in football has got their price.
"Myself and the owners didn't want to lose Shane but we accept it's a very good offer, especially when you consider what we paid [roughly £6m] in January.
"I've got no issues. Ever since I walked through the door of this club the board have supported me in every possible way and I'm sure that will be the case as we look to reinvest.
"In an ideal world the money would have come a month ago but it's come now and we'll deal with it."