Reports had claimed that the Tigers had made an £8 million move for the Sunderland forward but, while confirming that he wants reinforcements up front, the manager denies the storyHull City manager Steve Bruce says that, while he is looking for a striker in January, reports of an £8 million bid for Sunderland's Steven Fletcher are untrue.
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Bruce, however, claims that he is pursuing other options in his search for extra firepower.
He told talkSPORT: "I woke up this morning and saw a story that we'd bid £8m [for Fletcher].
"I just thought: 'Where on earth have they got that from?' I haven't got a clue where it's come from.
"It's no secret we want to improve up front. We've got a couple of irons in the fire and, if they come off, then it would be fantastic. It would give the squad a lift by adding a striker.
"I've said for years that you're only as good as your strikers. That's the hardest part of any side to fill. Anyone we bring in has to improve our team, though."